Over the last 11 years we have built sophisticated in-house detection systems that help determine many, many characteristics about each impression view and click.
By analyzing these billions of data points we can detect patterns and trends as they happen, proactively detecting bots in real-time.
This combined with a constantly updated database of known proxy / residential proxy and data center IPs allows us to combat ad fraud with confidence that your campaign is being shown to real people.
Push Ads currently has one of the lowest levels of ad fraud in the industry, logistically it's a lot more effort to replicate a push ad subscription than to simply generate a banner impression / click.
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